Tweet for Books is a campaign to mobilize friends and followers on Twitter to use social outlets to encourage their networks to make a gift of at least $25 to Raising A Reader MA through The Boston Foundation’s Giving Common website between 8:00 AM on 10/10/2012 and 8:00 PM on 10/11/2012.
By 7:00 PM on 10/11/2012, we want to have at least 300 people make a gift of at least $25 to Raising A Reader MA through The Boston Foundation’s Giving Common website. We need to achieve at least 6,000 tweets or other social mentions posts during the 36-hour campaign to reach this goal.
What does joining Raising A Reader MA’s Team Twitter involve?
We are asking you to use your clout (or Klout) to help us reach 6,000 tweets (and other social mentions) and 300 donors between 10/10/2012 and 10/11/2012.
So what would you have to do?
- Before 10/8/2012, follow us on Twitter, @raisingareader
- Before 10/8/2012, “Like” us on Facebook, www.facebook.com/raisingareadermassachusetts If you choose to use G+ and LinkedIn, please add us to your circles or join our LinkedIn group.
- Between 10/10/12 and 10/11/2012, tweet and retweet messages regarding Raising A Reader MA and this special fundraising campaign with the goal of driving traffic to the site to increase giving. We will provide you with Twitter language, bitly links, hash tags, and other tools to make this easy. We are happy for you to use Hoot Suite, Social Oomph or other tools to set up your tweets in advance. There is no expectation that you’ll be glued to a computer, smartphone or tablet during the 36-hour campaign. If your Klout extends to FB, G+, or LinkedIn, we invite you to cross post messages in other spheres where you have influence – Facebook, G+, LinkedIn.com, etc
- Have a blog? We can give you a campaign seal to post on your blog in advance of the event.
We’d love for you to get creative – create a Pinterest Board of your favorite children’s books to drive traffic to The Boston Foundation’s Giving Common site, get seen in a 30 second video explaining why you joining Raising A Reader MA’s Team Twitter, etc.
What will we give you for being a member of Team Twitter?
Sign on as a member of Raising A Reader MA’s Team Twitter in the 2012 Tweet for Books campaign and you will get:
- All of the materials you need to participate with minimal effort.
- A #ff for tweeting on our behalf during the campaign.
- One entry for every tweet or other social post in a special raffle just for Raising A Reader MA’s Team Twitter. On 10/12/2012 we will draw three names and award special prizes (to be determined, but they will be GREAT prizes). You will be entered as many times as you tweet, but, alas, you can only win one prize.
- Pending content negotiation, we will cross post a relevant blog entry or post original content on our blog.
Ready to join the 2012 Tweet for Books campaign?
Before October 5th Contact Gretchen Kinder at 617.292.2665, g[email protected]g, or @raisingareaderm to join the team!
Want more information before you sign on? Take a look at our Tweet for Books info sheet.